Black-Owned Mobile App Brings Financial Advisors to Low & Middle Income Families



Meet Ronda Reid-Mohammed, the founder and CEO of Filance, a new app that connects certified financial service sector professionals directly with low and middle-income individuals and families. The platform allows users to receive financial advisory services from their mobile device.

Ronda says she created the app to bolster financial stability among everyday people. With an emphasis on affordability, she feels the app will open doors for those who might have perceived financial advisors as out of reach, either due to cost or lack of access.


“Cost should not be a barrier for seeking financial advice. Everyone, no matter their income, should be able to work with a professional who can help them make a plan for their finances,” she said. “Many people are already burdened with embarrassment when admitting they need financial advice, so it was significantly important to me to remove the cost barrier and provide a personalized and discreet service.”

The Filance App offers:

• A secure and simple interface that is easy for both the customer and their provider to use with voice and video features for personalized sessions.

• Nationwide accessibility so users can connect with financial professionals regardless of their physical proximity to them.

• Affordability through a bidding system, so customers can select the best advisor for their budget and situation, while only paying for the service they need.

“We have a wealth problem in this country,” Ronda said. “I wanted to use my technology expertise and background to create a platform that could help improve the financial lives of everyday people. I believe if everyday people have access to more resources like financial advisors and planners, we could level the playing field a little and begin to close the wealth gap through that access.”

For more information on Filance, visit    

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